Color Grading + HD Finishing: Serving Indie, Series & Docs

“This is fantastic….wish we had met years ago!”

That was the reaction from my first time client after seeing his :15 second commercial that I produced and created for him.

My client was recommended to me by Rob Nelson, who is one of the finest photographers in South Florida!

The commercial I produced is unique for a number of reasons:
First, it is comprised solely of photographs, some taken by Rob in his studio, and some that I took on location at the Wellington greenmarket.

Second, there is so much going on at the greenmarket that I wanted to show as much as I could on screen. But in the TV world, :15 seconds goes by so quickly, what to do?

After sketching out some ideas, I drew my inspiration from the graphics driven title used in in the classic television series, Mannix, which used split screens in the opening title sequence to convey energy and excitement.

Using split screens helped me convey more of the Wellington Greenmarket in a brief amount of time.

Credits: Producer, Writer, Director, Motion Graphics, Senior Colorist.

This is a :30 second commercial that I produced for the 2012 St. Lucie County Fair.

Fairs like this one are timeless. They are a unique slice of Americana, so I turned up the fun and saturation button to 11 for this one.

The concept of the commercial is fun and excitement that will make you feel like a kid. 

Color correction done in DaVinci Resolve.

Credits: Producer, Videographer, Editor, Motion Graphics, Senior Colorist

This is a :15 second commercial that I produced to support a contest for tickets to the Star Trek Exhibition at the Kennedy Space Center Visitor’s Complex.

I modeled the Enterprise in Cinema 4D; the ship, transporter Fx, space starfield, etc., were composited in After Effects. The sound Fx, music and voice-over were added in Final Cut.

Live long, and prosper.

Credits: Producer, Director, Motion Graphics Designer

This is a :30 second commercial that I produced for a client who is based in Cincinnati, Ohio.

The client already had a pre-existing standard definition commercial. I was recommended to them, and they asked if I would step in and re-image the spot in 1080 HD.

The client’s agency sent me the green screen video via ftp. After looking at the video I felt I could help the client achieve their objective.

I generally work backwards, so the first thing I did was to design the motion graphics animation for the logo, which you see at the end of the commercial. Everything else flowed from that; the look, feel, and pacing. The client approved all changes, and chose the background color.

Even though the commercial is in high definition, all graphics are 4:3 title safe. This is a practice that will one day become a thing of the past when everyone is watching television on high definition sets.

Once approved, I uploaded the finished commercial via ftp for broadcast by local television stations in the Cincinnati market.

Credits: Producer, Director, Motion Graphics Designer

This is a :30 second commercial that I Produced and Directed.
Shot mid-week at 2 locations in one day, edited Thursday, and approved Friday.
The client was a joy to work with, as was the agency that reps them.
One of the most enjoyable productions to work on.

Credits: Producer, Director, Motion Graphics Designer

This is one of those challenges that you encounter every now and then. The client came in with a :15 second campaign. Production goes off flawlessly. The actress is a joy to work with. The crew is terrific.
During Post-production, the client changed their mind and decided they now wanted a :30 second commercial not a :15.
No time to re-shoot, just ‘fix it in post.’

Credits: Producer, Director, Motion Graphics Designer

This :30 second commercial won the 2011 Addy Award for Best Television Campaign.

I was inspired to write it after seeing the classic commercial for Perrier that advertising great, Hal Riney, created.
Using that as a starting point, I conceived the idea of branding an image for our client around the idea of old world/new world.
I wrote the commercial in an hour, and story-boarded it at home later that night. The client loved the concept immediately, and approved the finished commercial as is.

Credits: Producer, Director, Writer, Motion Graphics Designer

This :15 second commercial won the 2011 Gold Addy Award for Best TV Campaign.

The client loved the initial :30 second spot so much, he asked for a new commercial. Rather than just do a cut down, and shorten the first one I created an entirely new commercial based on one of his many services.

Credits: Producer, Director, Writer, Motion Graphics Designer

The Ford Motor Company asked me to create a :10 second commercial to promote a one-hour special about the famed automaker.

Credits: Producer, Director, Motion Graphics Designer, Editor.

This was a wonderful commercial to be part of. I had five terrific actors to work with. The ad agency who repped the client could not have been more pleasant to work with. And, the production crew had a great time. And when the project was completed, the client loved the spot. Couldn’t have asked for a better time!

Credits: Producer, Director, Motion Graphics Designer, Editor