Commercials

JS Foundation 2012

Another new commercial that I produced is on the air in Cincinnati. This was another fun project to work on. My client couldn’t get into the studio to cut a new commercial, so I was asked to freshen up the previous one I produced in 2011.
I saw some opportunities to make changes, and add energy to the spot. The first thing I did was to put the original video, which was shot widescreen SD, in DaVinci Resolve. After that, I played around with some animation ideas. The whole spot came together in a little more than 2 days.

Credits: Senior Colorist, Producer, Motion Graphics.

Wellington Greenmarket

“This is fantastic….wish we had met years ago!” That was the reaction from my first time client, after seeing his :15 second commercial that I produced and created for him. My client was recommended to me by Rob Nelson, one of the finest still photographers in South Florida! The commercial I produced is unique for [...]

“This is fantastic….wish we had met years ago!”
That was the reaction from my first time client, after seeing his :15 second commercial that I produced and created for him. My client was recommended to me by Rob Nelson, one of the finest still photographers in South Florida!

The commercial I produced is unique for a number of reasons:
First, it is comprised solely of photographs, some taken by Rob in his studio, and some that I took on location at the Wellington greenmarket.

Second, there is so much going on at the greenmarket that I wanted to show as much as I could on screen. But in the TV world, :15 seconds goes by so quickly, what to do?

After sketching out some ideas, I drew my inspiration from the graphics driven title used in in the classic television series, Mannix, which used split screens in the opening title sequence to convey energy and excitement.

Using split screens helped me convey more of the Wellington Greenmarket in a brief amount of time.

Credits: Producer, Writer, Director, Motion Graphics, Senior Colorist.

SLC Fair 2012

This is a :30 second commercial that I produced for the 2012 St. Lucie County Fair.  Fairs like this one are timeless. They are a unique slice of Americana, so I turned up the fun and saturation button to 11 for this one. The concept of the commercial is fun and excitement that will make [...]

This is a :30 second commercial that I produced for the 2012 St. Lucie County Fair. 
Fairs like this one are timeless. They are a unique slice of Americana, so I turned up the fun and saturation button to 11 for this one. The concept of the commercial is fun and excitement that will make you feel like a kid.   Color correction done in DaVinci Resolve.

Credits: Producer, Videographer, Editor, Motion Graphics, Senior Colorist

Kennedy Space Center / Star Trek

This is a :15 second commercial that I produced to support a contest for tickets to the Star Trek Exhibition at the Kennedy Space Center Visitor’s Complex. I modeled the Enterprise in Cinema 4D. The ship, transporter Fx, space starfield, etc., were composited in After Effects. The sound Fx, music and voice-over were added in [...]

This is a :15 second commercial that I produced to support a contest for tickets to the Star Trek Exhibition at the Kennedy Space Center Visitor’s Complex. I modeled the Enterprise in Cinema 4D. The ship, transporter Fx, space starfield, etc., were composited in After Effects. The sound Fx, music and voice-over were added in Final Cut. Live long, and prosper.

Credits: Producer, Director, Motion Graphics Designer

JS Foundation

This is a :30 second commercial that I produced for a client who is based in Cincinnati, Ohio. The client already had a pre-existing standard definition commercial. I was recommended to them, and asked if I would step in and re-image the spot in 1080 HD. The client’s agency sent me the green screen video [...]

This is a :30 second commercial that I produced for a client who is based in Cincinnati, Ohio. The client already had a pre-existing standard definition commercial. I was recommended to them, and asked if I would step in and re-image the spot in 1080 HD. The client’s agency sent me the green screen video via ftp. After looking at the video I felt I could help the client achieve their objective.

I generally work backwards, so the first thing I did was to design the motion graphics animation for the logo, which you see at the end of the commercial. Everything else flowed from that; the look, feel, and pacing. The client approved all changes, and chose the background color.

Even though the commercial is in high definition, all graphics are 4:3 title safe. This is a practice that will one day become a thing of the past when everyone is watching television on high definition sets.

Once approved, I uploaded the finished commercial via ftp for broadcast by local television stations in the Cincinnati market.

Credits: Producer, Director, Motion Graphics Designer

Cabinet Liquidators

This is a :30 second commercial that I Produced and Directed. We shot it at 2 locations in one day. A full day for editing and motion graphics, approved without revision. The client was a joy to work with, as was the agency that reps them. One of the most enjoyable productions to work on. [...]

This is a :30 second commercial that I Produced and Directed.
We shot it at 2 locations in one day. A full day for editing and motion graphics, approved without revision. The client was a joy to work with, as was the agency that reps them. One of the most enjoyable productions to work on.

Credits: Producer, Director, Motion Graphics Designer

The Apple

This is one of those challenges that you encounter every now and then. The client came in with a :15 second campaign. Production goes off flawlessly. The actress is a joy to work with. The crew is terrific. During Post-Production, the client changed their mind and decided they now wanted a :30 second commercial not [...]

This is one of those challenges that you encounter every now and then. The client came in with a :15 second campaign. Production goes off flawlessly. The actress is a joy to work with. The crew is terrific. During Post-Production, the client changed their mind and decided they now wanted a :30 second commercial not a :15. No time to re-shoot, just ‘fix it in post.’ Which I did.

Credits: Producer, Director, Motion Graphics Designer

Joseph’s Classic Market

This :30 second commercial won the 2011 Addy Award for Best Television Campaign. I was inspired by advertising great Hal Riney to write it after seeing his classic 1987 commercial for Perrier. Using that as my starting point, I conceived the idea of old world/new world. I wrote the commercial in an hour, and story-boarded [...]

This :30 second commercial won the 2011 Addy Award for Best Television Campaign. I was inspired by advertising great Hal Riney to write it after seeing his classic 1987 commercial for Perrier. Using that as my starting point, I conceived the idea of old world/new world. I wrote the commercial in an hour, and story-boarded it at home later that night. The client loved the concept immediately, and approved the finished commercial as is.

Credits: Producer, Director, Writer, Motion Graphics Designer, Senior Colorist

Joseph’s Classic Market: Catering

This :15 second commercial won the 2011 Gold Addy Award for Best TV Campaign. The client loved the initial :30 second spot so much, he asked for a new commercial. Rather than just do a cut down, and shorten the first one I created an entirely new commercial based on one of his many services. [...]

This :15 second commercial won the 2011 Gold Addy Award for Best TV Campaign. The client loved the initial :30 second spot so much, he asked for a new commercial. Rather than just do a cut down, and shorten the first one I created an entirely new commercial based on one of his many services.

Credits: Producer, Director, Writer, Motion Graphics Designer, Senior Colorist

Ford: The New American Road

The Ford Motor Company asked me to create a :10 second commercial to promote a one-hour special about the famed automaker. I was inspired by Music Producer George Martin’s story of how he used to create sounds Fx for The Beatles by cutting up audio tape into tiny pieces. Using that as a starting point, [...]

The Ford Motor Company asked me to create a :10 second commercial to promote a one-hour special about the famed automaker. I was inspired by Music Producer George Martin’s story of how he used to create sounds Fx for The Beatles by cutting up audio tape into tiny pieces. Using that as a starting point, I used video from an EPK to create mosaic snapshots, jumbled them up, put them back together to create the famous automaker’s iconic logo.

Credits: Producer, Director, Motion Graphics Designer, Editor

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