The Ford Motor Company asked me to create a :10 second commercial to promote a one-hour special about the famed automaker. I was inspired by Music Producer George Martin’s story of how he used to create sounds Fx for The Beatles by cutting up audio tape into tiny pieces. Using that as a starting point, I used video from an EPK to create mosaic snapshots, jumbled them up, put them back together to create the famous automaker’s iconic logo.

Credits: Producer, Director, Motion Graphics Designer, Editor