This is the first of a series of :30 second commercials that I produced for a major Florida-based women’s clothing chain.
The client knew his customer base, and wanted a compelling commercial that would bring make his cash registers ring.
At the same time, he didn’t want a typical high energy spot. After listening to him describe what he wanted, I created this gentle commercial driven by easy to understand graphics.
Credits: Producer, Director, Writer, Motion Graphics Designer, Editor