This is a :30 second commercial that I produced for a client who is based in Cincinnati, Ohio.
The client already had a pre-existing standard definition commercial. I was recommended to them, and they asked if I would step in and re-image the spot in 1080 HD.
The client’s agency sent me the green screen video via ftp. After looking at the video I felt I could help the client achieve their objective.
I generally work backwards, so the first thing I did was to design the motion graphics animation for the logo, which you see at the end of the commercial. Everything else flowed from that; the look, feel, and pacing. The client approved all changes, and chose the background color.
Even though the commercial is in high definition, all graphics are 4:3 title safe. This is a practice that will one day become a thing of the past when everyone is watching television on high definition sets.
Once approved, I uploaded the finished commercial via ftp for broadcast by local television stations in the Cincinnati market.
Credits: Producer, Director, Motion Graphics Designer