October 30, 2015 Jim Wicks

Adele Says ‘Hello’ to Color Grading

I had just wrapped a long day in the color suite when I took a moment to check my messages. Social media was on fire about Adele‘s new song, ‘Hello.’

Adele’s fans were so excited, they helped smash a Vevo record. Since it debuted, ‘Hello’ has dethroned Taylor Swift’s ‘Bad Blood’ to become the video with the most views in a 24-hour period: nearly 28 million views.

French Canadian filmmaker Xavier Dolan, DP Andre Turpin and crew shot shot on a farm outside Montreal over a few days in September 2015. The cinematic six minute mini-movie was shot entirely on film, except for 2 shots which used IMAX technology. The shots on IMAX are two shots: mostly the finale on the pond, and the shot at the begining of Adele opening her eyes.

With shooting completed, the production moved into post. Colorist Jerome Cloutier is responsible for the unique look.

Jerome has been working as a colorist for advertising and feature film at Montreal-based post production house, MELS. Jerome was kind enough to take a few moments out of his busy schedule to speak with me on the phone.

Click on the link below and listen in as I talk with Jerome about the inspiration for the iconic look of Adele’s video, his workflow, and how he married film and IMAX media assets into a final product that is being watched by millions of people worldwide.






Podcast: Colorist Jerome Cloutier talks with fellow colorist Jim Wicks about his workflow, approach, and the 16 hours he had to color grade ‘Hello.’

Say ‘Hello’ to Adele. The cinematic quality of the music video reflects the song’s themes of nostalgia and regret.

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About the Author

Jim Wicks Jim is a recognized and well-respected member of the film preservation and post-production community. His work is seen at the movies, on Blu-ray, television, the web, and mobile devices worldwide. Color Correction & Grading services by a Pro - without the high prices or cost of a big facility. Email: jim@jimwicks.com · Phone: 1+ (561) 721-5187